Peter Brand - Our son Billy was just nine weeks old when he fell desperately ill with meningitus! I collapsed to my knee's and prayed as I had never before to a God that I seldomly sought. My prayer was for my son's life, unconditionally, "I would give my life to God in exchange for his little life." I was dead serious...
Knowing your audience is the very first rule of all communication. When writing to a general public audience, we need to choose words that describe the message of the gospel in their own language. This is a guide to show how to choose words that make sense to a person who might not have the same background and assumptions as you do.